As the old saying goes, you never get a second chance to make a first impression. Hopefully, here at MSC, we’re getting ready to do just that. As a proud team of engineers, manufacturers, craftsman and professionals working on highly technical, mission-critical products to protect our country, we want to make sure that how we present ourselves reflects the quality and experience of our organization and the deep intellectual capital of our team. In short, we want to make sure how we look reflects who we are. As a company driven by science and focused on invention and looking for new and better ways to innovate, we knew it was time to apply that same kind of thinking to how we present our company to the world.
The result is a new logo, a fresh company image and a new website that we think does a better job of capturing who we are, what we do, what we stand for and how we work. In total, it’s a visual design and presentation that works to bring to life our focus on precision, professionalism, innovation and uncompromising quality workmanship and design. We feel it will elevate the sense of pride our teammates have in working at MSC and help us in attracting world-class talent to our organization so we can continue to do the groundbreaking work that our has helped our customers advance their missions and goals for the last five decades.
As the pioneering mathematician Alfred North Whitehead said, “Ideas won’t keep; something has to be done about them.” At MSC, we certainly share that belief and apply it to our work every day and see the development and launching of our refreshed brand and website through a similar lens.